Marketing Academy
Strategic Branding and Storytelling for Business
- Master essential Digital Marketing skills applicable in real workplace scenarios
- Join 1-day offline training with proven materials
- Sessions are guided by seasoned practitioners
- Investment of Rp3.500.000 per participant
- Connect with professionals from diverse industries
SYLLABUS
Your Learning Path
Gain a comprehensive understanding of the certification topic through interactive learning and relevant case studies.
Strategic Branding and Storytelling for Business
Introduction to Branding & Storytelling
- What is Branding?: Analyze the difference between branding and marketing, and the strategic role branding plays in business success.
- The Psychology of Storytelling: Understand why humans are wired to respond to stories and how that translates to effective brand communication.
- Branding as Strategy: How branding influences customer perception, loyalty, and advocacy, particularly in a competitive global and local market.
- The Role of Storytelling in Branding: Study how storytelling helps build emotional engagement, create trust, and influence purchase decisions.
- Case Study: Analyze global success stories like Nike’s “Just Do It”, Apple’s “Think Different”, and Patagonia’s “Don’t Buy This Jacket”.
- Practical Challenge: Identify your current brand’s story and evaluate its emotional appeal and resonance.
Crafting a Strong Brand Identity
- Defining Your Brand Purpose: Understand the importance of defining your brand's mission, vision, and values for long-term strategy.
- Brand Archetypes & Positioning: Learn how to utilize Carl Jung’s brand archetypes (e.g., Hero, Creator, Caregiver) and brand positioning frameworks to communicate your brand’s core identity.
- Creating a Unique Value Proposition (UVP): Identify your brand’s unique strengths and how to communicate them clearly.
- Visual Identity Design: Dive into color psychology, typography, and logo design principles, and how these visual elements support storytelling.
- Brand Voice & Tone: Craft a consistent and authentic brand voice across all communication channels.
- Hands-on Exercise: Create a detailed brand identity document including vision, values, UVP, visual elements, and brand voice.
Crafting Your Brand Story: From Concept to Execution
- Storytelling Framework: Learn how to structure your brand story using Freytag’s Pyramid or The Hero’s Journey to create a compelling narrative.
- Brand Story as a Journey: Develop your brand’s origin story, challenges, values, and future vision, ensuring it aligns with your audience’s desires and pain points.
- Emotional Resonance in Storytelling: Explore how emotions influence decision-making and how to evoke the right emotional response from your audience.
- Integrating Values into Storytelling: Incorporate corporate social responsibility (CSR), diversity, sustainability, and other modern values into your brand story.
- Case Study: Detailed analysis of Patagonia’s “Don’t Buy This Jacket” campaign, focusing on its storytelling techniques and values alignment.
- Practical Exercise: Write and refine your brand story using a defined storytelling framework, ensuring it aligns with your brand identity and speaks to your audience.
Implementing Branding & Storytelling Across Platforms
- Brand Messaging Consistency: Learn how to maintain consistency in brand messaging across multiple touchpoints (e.g., website, social media, email, packaging, and ads).
- Adapting Your Story for Different Platforms: Understand how to tailor your story to different platforms without losing brand integrity. Focus on adapting for Instagram, LinkedIn, YouTube, and Print.
- Digital Branding and Storytelling: Explore social media storytelling techniques, visual storytelling, and user-generated content as part of a larger brand narrative.
- Integrated Marketing Campaigns: Create multi-channel campaigns that utilize storytelling to maintain a consistent message and drive engagement.
- Case Study: Examine Coca-Cola’s global storytelling consistency in its advertising campaigns across platforms, including digital and traditional media.
- Practical Exercise: Develop a cross-channel marketing campaign using your brand’s story, adjusting it for at least three different platforms.
Final Project: Brand Strategy Presentation
- Brand Pitch: Present your comprehensive brand strategy, including your brand identity, story, and implementation plan.
- Feedback & Refinement: Receive feedback from peers and instructors on your brand’s narrative structure, visual identity, and cross-platform application.
- Real-world Application: Prepare your brand for real-world market testing.
- Refine your approach based on feedback and current market trends.
- Practical Challenge: Present your refined brand story and strategy, ready for implementation.
Key Outcomes
What You Will Bring Back from The Class
Bring back practical tools and insights you can apply directly at work.
- Develop a deeper understanding of how branding and storytelling shape perceptions and drive business success.
- Build a strong, consistent, and authentic brand identity that resonates deeply with your target audience.
- Craft a brand story that reflects your company’s values, engages emotionally with your audience, and differentiates you in the market.
- Ensure your brand story is consistently delivered across all channels while being tailored for each platform’s unique audience.
- Finalize your brand identity, story, and marketing strategy for practical use in your business or market.
Trusted for Impactful Learning
Past Companies Who Learned Marketing with RevoU
WHY RevoU
Why Choose Short Courses?
Small Group, Maximum Impact
With a compact class size, we ensure every participant gets personalized feedback, focused attention, and a collaborative learning experience.
Ready-to-Go Training
No need to spend weeks on planning. Just choose a date, enroll, and begin upskilling your team with proven materials.
Multi Industry Networking
Expose your team to real-world case studies, fresh insights, and problem-solving strategies beyond your own company walls.
Led by Industry Experts
Sessions are guided by seasoned practitioners who bring real-world experience and most up-to-date insights to every class.
Accelerate Your Career Growth
Gain practical skills that are immediately applicable at work, helping you stand out and advance faster in your career.
Hands-On Practical Learning
Go beyond theory with real-world projects, case studies, and exercises that build your portfolio and confidence.
Expand Your Professional Network
Connect with professionals from diverse industries and backgrounds during and after the training program.
Learn from the Best
Get mentored by industry practitioners who share real insights and the latest trends in their fields.
RevoU Learning Method
More Modern, More Interactive, More Effective
Setting a new standard in certification training, RevoU prepares you thoroughly for real industry challenges.
Top Trainers & Mentors
Receive full support from experienced trainers and mentors throughout the training, portfolio building, and assessment process.
Comfortable Facilities & Locations
Training is held in comfortable, accessible venues, complete with full logistics, meals, and high-quality amenities.
Interactive Learning
Go beyond learning from slides. Peer reviews, group discussions, and quizzes make the learning experience more engaging and effective.
Meaningful Networking
Connect with professionals from diverse industries to exchange ideas and grow your network—during and after the training.
Modern Learning Materials
Learning materials such as videos, infographics, and interactive presentations help participants understand concepts more easily.
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SHORT COURSES
Explore Your Possibilities
A complete class selection for various roles, designed to meet the latest industry needs.
FAQ
Frequently Asked Questions
What is RevoU Offline Short Course? +
RevoU Offline Short Course is an intensive, in-person training program designed to help professionals and teams upskill quickly. Each course covers specific topics with hands-on exercises, led by industry practitioners in small group settings.
Where and when are the classes held? +
Classes are held at premium co-working spaces in Jakarta. Schedules are available on demand — you can choose a date that works for your team and enroll directly.
Can we do a class takeover with our team? +
Yes! We offer private class takeovers where your entire team can join a dedicated session. Contact us to discuss custom scheduling and group pricing.